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This Must Be the Place
You know that feeling when you walk into a space and get instant feels? A cozy bookshop, a well-styled boutique, or a beautiful hotel that makes you think, Yep, I could stay here awhile. Pay attention to the key attributes of these environments that trigger those feels. Could be a chandelier, a worn leather chair, the flow of how your eye is encouraged to travel. That quiet moment when you know you’re exactly where you’re meant to be because the vibe is just right. That’s al
Jessy Moy
Jan 233 min read


She's whiskey in a teacup
As it turns out, I do appreciate good whiskey. I have notes on that for later. This phrase describes a woman who has a fiery spirit but outwardly appears to be proper and poised. Never have I ever found a phrase that captured my aspirational essence. One topic I return to often with my daughters is the idea of how we show up in the world. Personal branding is everything. A good friend of mine likes to say "Be kind to your future self. " As my girls move through the early sta
Jessy Moy
Jan 103 min read


Balance starts here: The Trifecta
People often speak of “work–life balance” as if the two carry equal weight— as if each must be measured out precisely so the scale doesn’t tip. The phrase itself suggests opposition: two sides of a quintessential judgement scale, perpetually negotiating space. I’ve learned that is not the case. Balancing life is less like a scale and more like stacking river rocks. No matter what you add, there must be a foundation. I needed a base strong enough to support everything life br
Jessy Moy
Jan 95 min read
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